NewSunSEO - Long Island SEO is a premium SEO, Local SEO. search marketing company. We provide high end Web Design / Web Development specifically from a search engine marketing standpoint. Since 2001, we've helped hundreds of companies achieve their online goals, from brick and mortar Businesses to publicly traded corporations.
Local citations are a critical part of a local SEO campaign. In looking at David Mihm’s Local Search Ranking Factors you can see that a majority of the top 10 factors focus on business information structure and links. Half of the top ten factors relate to items which local citations can help with: Physical Address in City of Search Crawlable Address Matching Place Page Address Volume of Traditional Structured Citations (IYPs, Data Aggregators) Quality of Inbound Links to Website Crawlable Phone Number Matching Place Page Phone Number Making local citation building a part of your local SEO campaign has more benefits than simply “building citations”. Think of all the ways it can help with both local search (see factors above) and web search in general: Many of the better citation sources are actually good links (for your domain in general), from diverse domains A good amount of folks searching locally are likely to use apps for searches in addition to Google (you want to make sure you are listed in as many places as possible) Ensuring that your business data is structured in a similar way across the web helps with client communication and Google Places Building citations naturally leads to other business enhancing activities you can offer your clients; things like helping them get their clients to leave positive reviews and provide helpful feedback to the company post-sale A potential client is likely to do research on your or your client’s business before they buy. Being represented, in a good way, across the web helps the company’s reputation and clout with potential customers Citation building can be tedious on multiple fronts. Finding quality citations that you do not currently have, comparing citation profiles (yours and your competitor’s), and actually building the citations as well as following up on them. Whitespark takes care of the first two, searching and comparing, quite well and provides the framework for building citations efficiently