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Huge Update Google recently launched their webspam Penguin update. While they claim it only impacted about 3.1% of search queries , the 3.1% it impacted were largely in the “commercial transactional keywords worth a lot of money” category. Based on the number of complaints online about it ( there is even a petition! ) this is likely every bit as large as Panda or the Florida update. A friend also mentioned that shortly after the update WickedFire & TrafficPlanet both had sluggish servers, yet another indication of the impact of the update. Spam vs OOP Originally leading up to the update, the update was sold as being about over-optimization . However when it was launched it was given no pet name, but rather given the name of the webspam update. Thus anyone who complained about the update was by definition a spammer. A day after declaring that the name didn’t have any name Google changed positions and called the update the Penguin update