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Schema and Authorship: 1 Year Later – SMX Advanced 2012 was originally published on BruceClay.com, home of expert search engine optimization tips . Our Twitter hashtags for this session are #smx #21A if you’re following at home; here we’ve got a run down of Schema and authorship issues in the year since launch. Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos) Speakers: Benu Aggarwal, President, Milestone Internet Marketing (@milestonemktg) Matthew Brown, Founder, AudienceWise Rick DeJarnette, President, The SEO Ace (@rickdejarnette) David Weichel, SEO Manager, CPC Strategy (@DavidWeichel) Rick DeJarnette starts the presentations. He’s talking about the definitive guide to Google authorship markup. Google authorship markup is Google’s attempt to attribute author credit to expert content. The Google SERPs show additional author info, including a head shot photo and a More link. Requirements A verified digital identity, owned by Google, that links to your published content (a Google+ profile) 3 link method, 2 link method or email verification The 3 Link Method 1