Mobile-Friendliness Now a Google Ranking Signal
We’ve heard the warnings for quite a while now, and Google has finally announced that mobile-friendliness will be added as a ranking signal.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
The Google Webmaster Central Blog also offers these resources:
To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites.
If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:
The very fact they will use the term significant is, well, significant. You do not often hear algorithm tweak bulletins with this type of adjective emphasis. Normally, they’ll use vague phrases like “potential impact” or “quality improvements” or “Matt Cutts suggests”. So you can be certain the forthcoming changes will be the origin of stress attacks in SEOs everywhere as well as website owners around the world. (Thanks again Google)…
What should you do? Here’s a list for those of you who have slept waiting for the mobile-friendly train:
- Get OFF Facebook, yes log out, get off, you can watch the furry kittens and puppies later..
- View your website on whatever mobile devices you can, ask some friends to send you screen shots from their’s.
- Start looking for a mobile-friendly web developer, hey we know someone who can help. (Hint.. US!)
- Google offers a mobile-friendly test, you can view it here Mobile-Friendly Test