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It’s OK To Post Content Across Several Social Networks, But…


Small business owners are busy, and holy crap … there are a ton of social networks out there, just calling for regular content.

You have something interesting to share — a great photo of a happy customer using your product, or maybe an intelligent comment on some industry (or local) news, or maybe an update that your most popular product is finally back in stock.

You want to let your fans/followers know on Facebook, Twitter, Google+ and maybe even LinkedIn. If it’s a photo, you might also be thinking about sharing it on Flickr. Or if it’s a video, you might want to put it on YouTube and Flickr. But then a question comes to mind:

Is it okay to post the same exact update/content across several social networks?

That’s a pretty good question — I like it because it implies that the business owner is concerned about looking like a spammer.

Here’s my opinion:

Yes, it’s okay to post the same content across several social networks. But, I say that with a couple caveats.

Take advantage of the differences in each social network. You’re limited to 140 characters on Twitter, but Facebook and Google+ both allow a lot more content than that. So use the extra space to customize the message for the different audiences on each site.

Space out your similar posts. I’m not a big believer in trying to find the perfect time to post, but I do think it’s smart to space out any duplicate posts. If you post something on Twitter, and then share the same message on Facebook an hour later. Don’t take the rapid-fire approach and hit every site at the same time.

You don’t want to look like you’re spamming the same message across 3-4 different social sites. So customize the messages as much as possible and space them out over time. I think if you take those two ideas into account, there’s nothing at all wrong with sharing the same message across several social networks.

And, by the way, it should go without saying that you shouldn’t bother posting across several sites unless you know you have an audience on each one. There’s no point in using a social network if your customers aren’t there, too.

Your turn: Am I wrong? Am I right, but you disagree with my suggestions? Or have other suggestions? The comments are open. Share your smarts and make this article better.

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