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Some 2+ years ago in throws of questionable wisdom I sponsored about 5 or 6 WordPress themes where the “Designed by” link in the footer gets replaced by a link to your site. They were nice looking and “relevant” themes, at least as far as the name and pictures used in design suggest. They were not used much initially and I did not think much of them until these “unnatural links” notices started flying a month ago.
Excerpt from: Google WT Wants Links From Sponsored WordPress Themes Removed