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6 Online Marketing Problems Local Business Owners Face and How to Fix Them was originally published on BruceClay.com, home of expert search engine optimization tips . If you own or manage a store or business that depends on customers coming in the door, you’ve probably wondered the best way to use the Internet to drive more foot traffic. Regardless of your place in the spectrum of web-savviness, there are things you can do to establish a web presence that can be found online and leveraged into new customers. If you’ve considered how investing in a website, social media profiles or even daily deals like Groupon might help your business, there’s a good chance you’ve faced one of the following questions of local business owners making a name for themselves online. Here are six common problems local businesses find online along with the info and resources you need to solve them. Does my business need a website? While it’s certainly possible to create and maintain a strong online presence without a website , a word of warning. In an ideal world, you’d prefer to own your property rather than rent, right