The right Local SEO Company knows the core of any successful local search marketing campaign is the creation of optimized local page and Business listings with correct Local data. These listings contain "Citations", which contain your Business name, address, phone number, (NAP data) website and other details. You may already have started creating Business listings on websites such as Google+, Yelp, Merchant Circle, Foursquare, Bing Places, CitySearch, SuperPages, Internet Yellow Pages, Internet White Pages, or Yahoo! Local. Searching for keywords with locations added are one way the local search results will be displayed. Like "Local SEO Long Island" or adding "New York City" or "Long Island" "South Carolina" or "Myrtle Beach" to your searches. Getting your website seen in local search results will have a BIG effect on your overall website traffic.
How are consumers using local search to find products and services like yours? We integrate local search behavior data into a comprehensive Internet Marketing plan aligned with your Business goals and resources. This strategically puts your Business in front of potential customers throughout the sales cycle, across each device they use, when and where they use them.
If you haven't started integrating local search with your Business, here is some data from two recent studies performed by Google to help show you the importance of local search. The studies were designed to gain insight into consumers local search behavior across smartphones, computers and tablets. The top behaviors consumers performed in local searches were for store addresses, Business hours, product availability, directions or a phone number to call. Incorporating local search behavior into our Long Island SEO, Social Media / PPC provides an incredibly powerful online marketing strategy. Search is becoming more compartmentalized, which has many Businesses not knowing where to start. However for our online marketing company, it creates numerous opportunities to connect with consumers through multiple marketing touch-points. Understanding consumer behavior, what devices they use in the beginning, middle or end of the sales cycle and where they are using them, gives us great insight to integrate these consumer touch-points with your Business.
- 50% of consumers who conducted a local search with a smartphone visited a store within a day and 34% of consumers performing a local search on a computer or tablet also visited a store within a day
- Local searches lead to a higher likeliness of a purchase than non-local searches. 18% of local searches on smartphones led to a purchase within a day, while only 7% of non-local searches turned into a purchase within a day
- 4 in 5 consumers want search results or ads customized to their city, zip code or immediate location
- 4 in 5 consumers used search engines to conduct a local search
- More than 60% of consumers prefer and act on location based search results and ads
Searches performed with local intent are much more likely to result in a visit to a store and a sale within one day of the local search. The likeliness of a purchase is also more than twice as great when the search is done on a smartphone, compared to a computer or tablet. Knowing this information allows us to get your products and services in front of more potential customers, when, where and on what device they will most likely make a purchase, contact your Business or visit your store.
There are many factors that determine if your Business will be listed above your competitors in local search results. One very important metric is your Business citation. Your citation is the Name, Address and Phone number (NAP) of your Business. Having correct and up-to-date NAP information is critical to making sure that Google authenticates your Business as a real, verifiable Business. If your NAP information isn't 100% consistent everywhere, it will affect how Google ranks you locally and could lead to a penalty. Incorrect Business contact information on the Internet can also frustrate potential customers making them move on to your competitor down the street who does have correct NAP information. We correctly maintain your information through our Local SEO NAP Service and correct any errors immediately across over 300 of the most heavily trafficked websites on the Internet. You can also scan your websites NAP data with our free NAP Scanner tool, to see what this information looks like.